Selected work

VSIP · Brand Identity 2026

VSIP brand identity refresh

VSIP · Brand Identity 2026
Industry
Industrial real estate
Scope
Brand guidelines, brand narrative proposals and stationery
Year
2026

About the project

The 2026 Brand Identity Guidelines for VSIP (Vietnam – Singapore Industrial Park), standardising the logo, clear space, colour variations, primary and supporting palettes, corporate pattern and Latin and Chinese typefaces.

Alongside the guidelines come stationery applications (business cards, letterhead, envelopes, email signature), the "30 years of progress" anniversary identity and two brand narrative proposals: "The dance of metamorphosis" and "The power of partnership & prosperity".

Deliverables

  • Brand Identity Guidelines 2026
  • Logo, colour, pattern and typography standards
  • Business cards, letterhead, envelopes and email signature
  • 30th anniversary identity
  • Brand narrative proposals

Design & applications

Brand Identity Refresh Proposal

Option 1 · "The dance of metamorphosis"
Option 2 · "The power of partnership & prosperity"

Brand Identity Guidelines 2026

Brand Identity Guidelines front and back cover
Visual identity and brand logo
Logo backgrounds and misuse
Supporting palette and corporate pattern
Desktop and Chinese typefaces
Business card in English and Vietnamese
Office letterhead
Email signature
Introduction and table of contents
Clear space and logo colour variations
Colour palette and supporting palette
Corporate pattern and primary typeface
Brand applications · Business card
30th anniversary business card
DL envelope
30 years of progress identity

Mockups

Brand flags mockup
Office letterhead mockup
30th anniversary business card mockup

Next project

Prodezi Industrial Park