Thế Giới Cửa · Khang trang đón Tết
End-to-end Tet campaign for an aluminium-glass door brand
- Industry
- Building materials
- Scope
- Consulting, campaign planning, visual production and paid ads
- Year
- 2024
- Programs
- Campaign Visual System
About the project
The biggest promotion of the year for Thế Giới Cửa Đồng Tháp, an installer of Xingfa aluminium-glass doors and windows. NetMedia ran the campaign end to end: consulting, campaign planning, all visual production and paid ads.
The message "Beautiful doors, a finer home - Welcome Tet in style" is told through a door opening onto a family reunion meal, tying the product to the wish to refresh the home before the new year. The promotion ran from 18/11/2024 to 20/01/2025: customers installing aluminium-glass doors received gifts worth up to 6.8 million VND, with 300 million VND in gifts overall.
The open door is the recurring motif, rolled out across portrait and landscape key visuals, the Facebook cover, promotion posts, a Sa Đéc flower village content post and the Lunar New Year 2025 greeting.
Deliverables
- Tet campaign consulting and planning
- Portrait and landscape campaign key visuals
- Facebook cover and promotion posts
- Seasonal content post and New Year greeting
- Paid ads management
Design & applications
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